Rebranding Betfair Poker

In 2024 our 3D design team was tasked with executing the rebrand of the Betfair Poker brand. Chromeye’s designers needed to start from scratch following our client’s requirements. We had to rework all 3D visuals in a new style including color palette, textures, all assets’ templates, elements used. The full package.

The real challenge was that our teams needed to do this in real time. With each brief Chromeye started building the new visual identity with precision and patience within tight deadlines. Take a look at some of the models our teams developed.